Queenie Choi recently joined ˿ƵAPP as Chief Commercial Officer, Asian Markets. She brings more than 20 years of experience and a passion for the life and health insurance industry. In this Inside ˿ƵAPP Q&A, Queenie shares emerging opportunities she sees, her goals for growth, and what sets ˿ƵAPP apart in the region.
Ever since I started my career more than 20 years ago, an underlying motivation has been to create products that address coverage needs and provide protection for underserved demographics. ˿ƵAPP’s purpose to make financial protection accessible to all perfectly aligns with my personal motivations. The unique combination of technical expertise, highly collaborative culture, and global reach at ˿ƵAPP makes me eager to play my part in helping ˿ƵAPP fulfill this noble purpose.
I have three focus areas:
Asia has always been a very dynamic collection of markets with varying opportunities. In addition to mature markets like Hong Kong, Singapore, and Korea, fast-growing markets like China, Southeast Asia, and India offer particularly fertile ground for testing new ideas and targeting new customer segments. Protection needs continue to increase and diversify as societies age and become more conscious of health and healthcare, with varying expectations among financial demographics ranging from wealthy to emerging customer segments.
With ˿ƵAPP’s market-leading capabilities and talent, I am confident we are in an ideal position to help our clients and partners achieve their ambitions. By combining traditional underwriting and actuarial expertise with cutting-edge technology and data analytics, we can help insurers grow their business faster – and speed to market is particularly important in Asia. Being able to offer products and solutions that help expedite the development process is a real competitive advantage for both ˿ƵAPP and our clients.
Furthermore, ˿ƵAPP leverages the ideas, successes, and learnings of our global network to help build and commercialize solutions relevant to local needs. Every project is a chance to learn. Our established platforms allow knowledge sharing throughout the enterprise, and our technical teams are well-equipped to build new, exclusive products for the end-customer that bring operational and commercial impact to our clients’ business.
Since joining the company, I have heard many people refer to ˿ƵAPP’s culture as “humble” – not a word I have often heard used to describe a company’s culture in my career. But I now see how it fits the ˿ƵAPP way of doing business. In my view, what sets ˿ƵAPP apart from competitors in the region is our pragmatic business approach, our market-leading expertise, our exceptional talent pool, and – above all – our willingness to be humble enough to really listen to our clients and to collaborate with them to create truly innovative products and solutions.
