Product Distribution
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  • March 2020
  • 5 minutes

Ë¿¹ÏÊÓƵAPP 2019 Japan Bancassurance Survey: Highlights At-a-Glance

Infographic of Survey Results

By
  • Leigh Allen
Research consumer purchase engagement
In Brief
Bancassurance has become the dominant distribution channel for life insurance in the nation, making Japan a testing ground for innovations with important implications for other global markets. Download the highlights in our infographic.
Download "Stronger Together" Infographic

Lured by synergies and pressed by commoditization and low interest rates, Japanese banks and insurers are increasingly joining forces. But diverging goals remain a barrier to success. 

That was the chief finding from Ë¿¹ÏÊÓƵAPP's 2019 survey of 24 major Japanese insurers. The survey also included 20 regional banks through a collaboration with Hoken No Madoguchi Group. 

Bancassurance has become the dominant distribution channel for life insurance in the nation, making Japan a testing ground for innovations with important implications for other global markets.  in our infographic, and to learn more about Ë¿¹ÏÊÓƵAPP’s research into bancassurance and alternative distribution trends,  contact us.

Japan Bancassurance


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Meet the Authors & Experts

Leign Allen
Author
Leigh Allen
Associate Vice President, Strategic Research