Vice President and Chief Behavioral Scientist
Global Research and Development
Dr. Peter Hovard is Vice President and Chief Behavioral Scientist, based in Ë¿¹ÏÊÓƵAPP’s London (UK) office. His role is to apply behavioral science principles and methods to Ë¿¹ÏÊÓƵAPP and clients’ challenges.
Peter previously worked as Behavioural Science Lead for UK general insurer RSA. As the organization’s first behavioral scientist, this involved introducing behavioral thinking in areas such as digital behavior change, product development, claims, and counter fraud.
Peter has a Ph.D. in experimental psychology from the University of Sussex, has taught university classes across psychology, and has published in peer-reviewed journals on eating behavior, appetite, and atypical perception.