Data and Analytics Ethics Framework

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˿��ƵAPP's Data and Analytics Ethics Framework guides the company's approach to data protection and use.

˿��ƵAPP's Data and Analytics Ethics Framework offers a set of guiding principles designed to ensure ˿��ƵAPP acts in the best interests of clients, business partners, regulators, investors, and individuals. These principles will be revisited, amended, and updated as the industry, regulatory, and ethical landscape dictates.

Learn about ˿��ƵAPP's Data Solutions

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Proper Use of Data Practices

Data Utilization Prioritizes Fairness and Equity

˿��ƵAPP believes that the ethical acquisition and analysis of data has the power to advance our industry and society at large.
˿��ƵAPP practices and promotes a culture of on-going oversight and analysis to ensure that any data attribute being used is not unfairly discriminatory.
˿��ƵAPP does not knowingly process information obtained through nefarious means, or make decisions based on race, religion, sexual orientation, ethnicity, or political beliefs.
˿��ƵAPP ensures that any party we are sending data to, or receiving data from, upholds a high standard of ethical practices for all data handling activities.
˿��ƵAPP does not license or sell any of our client or employee data.
˿��ƵAPP evaluates all components of the analytics process for fairness, including paying specific attention to monitoring the model outcomes and impact.

Data Operating Practices

Data Management Activities Ensure Privacy and Transparency

˿��ƵAPP follows a high standard of legal and regulatory requirements, while maintaining a global view, and attentively considering potential consequences to our stakeholders.
˿��ƵAPP sets and adheres to a high standard of integrity and care as it pertains to the transmission, storage, use, and auditing of data
˿��ƵAPP is dedicated to protecting individuals’ privacy by de-personalizing datasets whenever possible and maintaining secure processes and information systems.
˿��ƵAPP employs a multi-layered series of checks and balances to ensure access to data is on a 'need to use' basis and within the purview of each dataset’s contractual rights.
˿��ƵAPP is transparent with our stakeholders regarding how we handle the data processing activities our business requires.

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We comply with requirements within the jurisdictions in which we operate, provide appropriate technical and organizational security, and guarantee respect for personal data protection rights around the world. Curious about our policies and governance practices? Contact us.