Certain information on our Platform is collected automatically by means of various software tools, as described below. We have a legitimate interest in using such information to assist in log-in, systems administration, and information security and abuse prevention purposes, as well as to track user trends, understand the usage of our Platform, analyze the effectiveness of our Platform, and improve our Platform. Some or all of the automatically collected information may, alone or in combination with other information, constitute Personal Information under certain laws pertaining to data privacy. Some of our Providers may also use cookies or other methods to gather information regarding your use of our Platform. These Providers may use these cookies or other tracking methods for their own purposes by evaluating information about your use of our Platform in combination with any Personal Information about you that they may have. The use of this information, including any Personal Information they may have about you, by these Providers is subject to the privacy notices or privacy policies of such Providers, if any, rather than this Privacy Notice.
(a) Log Files on Our Platform.
We may maintain certain log files relating to the access and use of our Platform. The information inside the log files may include internet protocol (“IP”) addresses, type of browser, Internet Service Provider (“ISP”), date/time stamp, referring/exit pages, clicked pages, and any other information your browser may send to us (collectively, “Log Data”). Log Data may be used to monitor and analyze the use of the Platform, perform technical administration, enhance functionality and user-friendliness, and better tailor our Platform to your and our other visitors’ needs. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the purposes provided in this Privacy Notice.
(b) Cookies.
We use cookies, which are small pieces of data stored in text files, to make interactions with our Platform easy, efficient, and meaningful. When you visit our Platform, our servers may send a cookie to your computer or other device. Cookies collect and allow us to compile information about the usage of our Platform and interaction with emails from us. Standing alone, cookies do not personally identify you; they merely recognize your web browser. Unless you choose to identify yourself to us, either by responding to an email, opening an account, or filling out a web form, you remain anonymous to us. If you identify yourself to us, then these cookies may also collect Personal Information and may allow us to track your usage of our Platform, determine your usage preferences, and improve and customize your experience when using our Platform. We may use cookies that are session-based or persistent. Session cookies exist only during one session; that is, they are downloaded to your web browser when you visit our Platform, but then disappear from your computer/device when you close your browser software or turn off your computer/device. Persistent cookies, on the other hand, are used for multiple visits to our Platform and remain on your computer/device after you close your browser or turn off your computer/device.
(c) Do Not Track Signals.
˿ƵAPPX does not track users of our Platform across third-party websites to provide targeted advertising. Accordingly, we do not currently respond or take any action with respect to a web browser’s “do not track” signal or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Information about an individual consumer’s online activities over time and across third-party websites or online products and services.
(d) Analytics.
We may use certain third-party analytics services to improve the functionality, features, or delivery of our Platform. We may also use these analytics services to record mouse clicks, mouse movements, scrolling activity, as well as any text that you type into our Platform. For example, we may use Google Analytics on our Platform to track user trends and usage. For more information on Google Analytics’ processing of Personal Information as it relates to our Platform, please see . By using a provided by Google, you can opt out of Google Analytics.
(e) Web Beacons.
We may use web beacons, either alone or in conjunction with cookies, to compile information about your usage of our Platform and interaction with communications from us. Web beacons, also known as pixels, are clear electronic images that can recognize certain types of information on your computer/device, such as cookies, when you view a particular site or email tied to the web beacon. For example, we may place web beacons in marketing emails that notify us when you open an email or click on a link in the email that directs you to our Platform. We may also use web beacons to operate and improve our Platform and email communications. Unlike cookies, however, web beacons are not stored on your computer/device, so even if you disable cookies on your web browser, web beacons may still load and be used as described above.