Insuring Asia, Product Design and Customer Segmentation: The young, the old and the very rich

Product Solutions

Articles
November 2016

Insuring Asia, Product Design and Customer Segmentation: The young, the old and the very rich

Michael Shin

Street scene showing Asian elderly and youth

In Brief

Mr Michael S. Shin, CEO, ˿��ƵAPP Korea, looks at the demographic trends shaping Asia and the need for insurers to adapt their solutions to the tech-savvy millennial, high net worth individual and the senior.

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Asia region economies are currently enjoying some of the highest growth rates in the world.

Several trends – economic, demographic, technological and more – are ramping up complexity in Asia’s many markets, sparking demand for a fuller range of savings, living benefits and protection products. ˿��ƵAPP’s Michael Shin, CEO, ˿��ƵAPP Korea, discusses these profound changes and rising protection needs.

Reprinted with permission of The Asia Insurance Review (AIR) .

Meet the Authors & Experts

Author

Michael Shin

Chief Executive Officer, ˿��ƵAPP Korea; Senior Vice President, Chief Marketing Officer, Asia

References

Reprinted with permission of The Asia Insurance Review (AIR)
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