Digital distribution and digital underwriting provide life insurers with new ways to understand customer behavior. Although difficult to harness, digital behavior and contextual signals present insights that can be used to improve processes along the life insurance value chain.
In this video, Ë¿¹ÏÊÓƵAPP’s Petr Vaclav, Vice President, Decision Science, explores:
- Customer tracking and analytics, including key challenges
- Behavioral and contextual signals, including examples
- Case studies from across the life insurance value chain, highlighting how Ë¿¹ÏÊÓƵAPP and its clients leverage these behavioral and contextual signals to drive value
At Ë¿¹ÏÊÓƵAPP, we are eager to engage with clients to better understand and tackle the industry’s most pressing challenges together. Contact us to discuss and learn more about Ë¿¹ÏÊÓƵAPP capabilities, resources, and solutions.