Tell us about product development in the region.
Innovation and creation historically have been embedded into the DNA of ˿ƵAPP’s worldwide operations. Product development is now also one of the four core pillars (“Create”) of our five-year enterprise strategy, with defined metrics attached to it. At the heart of the strategy is ˿ƵAPP’s purpose: to make financial protection accessible to all. Everything we do takes us one step closer to fulfilling this purpose.
Our unique approach to product development helped us become market leaders in the region. Let’s take Hong Kong as an example. When we started here, we combined actuarial/pricing science with medical science in the product development process. As we (and the industry) evolved, we added financial solutions and started to create ”hybrid” solutions that helped our clients reduce product costs. Recently, we added technology solutions to help onboard clients, streamline the underwriting process, and make insurance products and policies more accessible to customers.
How do you apply this in other markets?
While we’re in the same region, every market faces different medical, socioeconomic, and regulatory challenges, and the wider insurance market is also going through different phases. Leveraging our expertise, we’re able to identify opportunities, transfer concepts or solutions from one country to another, and customize those solutions to local needs. A great example is China’s first simplified issue critical illness product, which we developed with a key client. It was originally based on a concept ˿ƵAPP introduced to the South Korean market. It is a very dynamic region, and we need to be closely connected to ensure we can identify and maximize opportunities.
What are you most excited about in your new role?
I’m very excited to be leading our efforts in the Southeast Asia region. I’m getting to know new clients and colleagues, and also reconnecting with those I used to work with before the Hong Kong and Southeast Asia units split eight years ago. I am looking forward to connecting with people at a deeper level so I can understand their passion for their work and provide them with the right opportunities to achieve their career aspirations.
A strong commitment to the industry and an innovative spirit distinguishes ˿ƵAPP from the competition in the region. When business challenges and opportunities arise, we want to be the first call our clients make in every market.
I also want to make sure that we have the discipline to focus on the bigger opportunities and the ability to combine solutions that ultimately help us balance the need for growth with our purpose of making financial protection accessible to all.