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Could gamification strategies work for insurers who want to engage customers and motivate healthier behaviors? ˿����ƵAPP's Peter Hovard, Lead Behavioural Scientist, Global Data and Analytics, argues that if gamification is going to be as effective as promised... Read More

˿����ƵAPP South Africa's Jared Godwin explores if there is more to the health benefits of stretching, and if so, why humans are generally not as diligent about extending our muscles. Read More

Does free embedded insurance impact customer behavior? To measure the impact, ˿����ƵAPP and  conducted an analysis of an embedded insurance campaign run by an MNO in Co... Read More

Insurance innovation is imperative, and many insurers are turning to new strategies to meet their innovation goals.

To find out how to break down barriers for immediate impact, visit the

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As bancassurance continues to evolve in the wake of COVID-19, winners will be those positioning themselves now, through flexible tools and technologies, to be able to adapt products and processes to meet consumers where they are.

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Precision medicine is transforming cancer care. Read More

What if customers won’t buy without the best of both worlds—the ease of the digital purchasing journey and the comprehensiveness of fully underwritten coverage? Andrew Ostro, CEO and Co-Founder, PolicyMe; Graham Kent, ...

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Neurotechnology is defined as “the application of engineering principles to the understanding, engagement, and repair of the human nervous system.” In this research article, ˿����ƵAPP's Hilary Henly, Global Medical Researcher, highlights how the enhanced unde... Read More

If you work in life insurance claims long enough, you see every kind of scam – from false identities and account takeovers to unauthorized beneficiary changes and fake deaths. ˿����ƵAPP explores.  Read More

Learn more about trends impacting the insurance industry from Taylor Pickett and Ryan Holt at the from Wednesday, August 24 to 26 in Chicago. Taylor will be speaking at the session ...

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˿����ƵAPP recently surveyed 16 of its offices worldwide to learn more about the innovations and changes taking place in different markets to facilitate remote sales, meet consumer demand for more protection products, and alleviate overwhelmed underwriting and claims processes... Read More

In On the Risk, ˿����ƵAPP's Dr. Maryam Shapland highlight a case of traumatic spinal cord injury (TSCI) and discuss the epidemiology, pathophysiology, sequelae, and prognosis of TSCI, as well as how to properly assess these risks while unde... Read More

In On the Risk, ˿����ƵAPP's Colin M. DeForge, Dr. Valerie Kaufman, and Lauren Garfield, Ph.D. review the background, epidemiology, etiology, and prognosis of colorectal cancer (CRC), a cancer common in terms of incid... Read More

Antimicrobial resistance (AMR) has long-term environmental, health, and financial implications. It is a major threat to human health, but measures are being put in place to address the crisis. ˿����ƵAPP's Hilary Henly, Global Medical Researcher, analy...

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Genetics is providing new insights into the treatment and management of COVID-19. It can also help understand what role genes play in disease severity, why some people may never get COVID-19, and how people's emotional response to the pandemic in general may be tied to ... Read More

For both insurer and insured, the case for wellness remains strong. ˿����ƵAPP's Julianne Callaway and Matt Berkley study the value and potential of incorporating wellness into insurance offerings. Read More

Curious about ˿����ƵAPP's medical insights?  Contact us<...

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All children faced challenges during the pandemic with the sudden switch to remote learning, but children with neurodevelopmental disorders (NDDs) appeared to have suffered more and continue to do so. In this article, ˿����ƵAPP's Diana Bosworth explores this ... Read More